Mid 1900s - Today

Resort & Tourism

By the 1970s, much of the industrious nature of the past had made way for hotel, residential and recreational uses.

Mauka: On Land

During the late 1900s, Makena is transformed into an area of resort and leisure. Much of the industrious nature of the past has made way for hotel, residential and recreational uses. 

• Paniolos nearly disappear

• Many landholders leave in search of new lifestyles

• In the late 1970s, visitors’ attention shifted to exotic and unique destinations recognized for ‘non-Waikīkī’  experiences

• Tourism became the primary economy in Makena

• During 1981, the Robert Trent Jones II – designed golf course was built

• In 1986 Seibu completed construction on the Maui Prince Resort 

Makai: By Sea

Following the ranching period, the ocean and shoreline were used for residential and resort recreation. 

• Although locals continued to fish in Makena, there was a general decline of fishing practices

• Snorkeling and Whale watching tours began 

• Ocean recreation was common in the area

• Boat tours to Molokini began